The Business Philosophy of Apple Inc and How Small Companies Can Implement Them to Brand Their Business

Sometimes in life, the best thing you can do to succeed is to seek insights from successful people and use them to build yourself up. That does not make you a wrong person but instead shows that you are wise. In the business environment, gaining insights from other successful companies about how they lead their business to success can help you to determine how you may lead yours to succeed too.

In the Technology Industry, we can’t argue that Apple Inc is one of the most successful technology companies and perhaps the best in providing exceptional user-experience to their consumers. When we talk about business/company branding, no one does it better than them too. How they stand out in the technology industry and continue to lead, despite the disruptive changes and the ever-growing competition, fascinate us at Infosoft Solutions making us take steps to discover the secrets behind their success and the philosophy they operate with as a company.

Solutions are what we offer our community at Infosoft Solutions. And when we do so, we ensure to provide the best solutions that will effectively and positively impact our clients.

We believe that the philosophy upon which we build and operate our business goes a long way to determine its outcome. Let’s take a look at the Apple Marketing Philosophy, developed in 1997, under the leadership of Mike Markkula.


We will truly understand their (users) needs better than any other company.


In order to do a good job of those things we decide to do, we must eliminate all of the unimportant opportunities.


People do judge a book by its cover. We may have the best product, the highest quality, the most useful software, etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.

Mike Markkula, CEO Apple Inc.

January 3, 1997

Do you understand your consumers’ needs, and how do you leverage those needs to create a richer experience for them? What things are critical to you as a company, and how well do you do in placing them at the forefront of your business activities every day? How do you present your brand and company to the world?

Perhaps, the best questions for you are:

How can you determine your consumers’ needs to enable you to create a much richer experience for them and thus a positive lasting impression in their hearts? How do you eliminate business distractions and unworthy opportunities so that you can focus on goals and opportunities that bring you the best returns? And how can you make your products or services irresistible to the majority of the world?

When you find the answers to those questions, you will be able to determine how to set your business right for success.

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